Let us create a 3d Digital eBook for you! DigyCat.com
|
||
|
||
|
Website Promotion Information | Let us create a 3d Digital eBook for you! DigyCat.com |
|
|
|
How To Improve Your Conversion Rate
Hardly a day goes by that I don't get an email from someone saying: "Michael, I just don't know what to do. We are not getting sales, nobody is signing up, we are not making any money. What is going wrong?" They start thinking about search engines, more marketing and expensive advertising. When what they SHOULD be doing is taking a step back and saying; "Why aren't the people who are already finding my website doing what it is I want them to do?" If you can get to the bottom of that problem you might not even need to get more people to your website. If you can convert a high percentage of the visitors that are already finding you into sales you won't need to devote as much time and money to marketing your site in the first place. So let's talk about some quickfire ways you can improve your conversion rate. **This Visitor Will Self-Destruct in 5 Seconds.. You have probably heard a lot of figures and the average seems to be about 4 - 5 seconds: the time you have from when somebody lands on your home page to actually convince them to remain on your site. You don't have long - after the 5 seconds if people don't see what they want to see they will disappear - forever. What happens is when I come to your site - I am looking to get a series of questions I have in my mind answered as quickly as possible. For example, I want to know; - Why you are different to your competitors, maybe where you ship to, how many products do you have on your site?- What sets you apart from everyone else in your region or in your industry?- What do your customers say about you?- Do you have any testimonials?- Do you have any press coverage?- Do you have any accreditations?- What makes your product so special?- What do you actually provide on this website? I want to know all of these things in about five or six seconds. Now it is not easy, nobody is saying that it is easy, but you do need to get over these benefits as soon as you can on your homepage. One of the ways you can start to do this is to actually bullet points of information. **Be Ruthless With The Pages on Your Website Take a look at your web site and pare down everything that you think is not essential. Try to take a step back, put yourself in the shoes of the customer, look at your website and look at every element and say; "If I removed that - would my web site be any worse?" As a customer would that make the experience any worse, would that give the customer less information? It is quite a scary thing to do. I have been down this road myself. When you start to do this it turns around your whole perspective on what your website is actually trying to do. I have landed on some websites, as I'm sure you have, that have the opening line; "Welcome to our home page. Welcome to ABC Ltd. We were formed in 1973 and we have 50 staff. Our core services are.." And it just goes on and on and on - boring long paragraphs. People just don't read like this on the web. They just want something now, they want it yesterday. So you need to think about how your website content is put together. Don't put things on your site that the managing director wants on there or things that you want on there or the graphic designer or developer wants on there. Put things on there that your CUSTOMER WANTS. **Don't Try To Be All Things To All Men Another way you can improve your conversion rate is to try to focus on one single goal for your website or for each page. The problem I see a lot of people struggle with is that they are trying to do too much with their web site; - They are trying to sell a product - They are trying to get people on their subscriber list - They are trying to give information to their employees - They are trying to get new business - They are trying to get information to customers - They are trying to give information about the community Just hold fire a minute and zero in on the ultimate goal of the site. What is your site's primary objective? You need to have one goal for the site or at least one goal for each page. **Your Website Only Needs To Do One of The Following 2 Things To help your thinking in this there are really only two things that a web site should do. If you are in the position that you can sell directly over the web that is what you need to do - you need to be selling through your website. If you can't do that, and there are a lot of companies that can't due to the type of business they are in, then you need to be getting people's contact information. That is it. Just two things. Either sell to visitors or get their contact information. Once you realise this, and it might not be a nice thing to hear, because you might look at your site and think that lots of your pages are now redundant, or that certain pages don't sell anything or get contact information. You might realise that specific paragraphs aren't getting contact information for you or selling anything. The entire creation and copywriting process of your website becomes a totally different exercise. But if you don't focus on one of those two things then nothing is going to happen. I know from experience that not many visitors will read through your homepage, through the about page, through the services page and then dawdle along and click on contact and say; "I will go to the enquiry form and see how much do you charge." You might get the odd one. But you are not going to get tens, thousands or tens of thousands. You need to sell something or get contact information. Your website needs to be a machine that does one or both of those things and that is it. This article is an excerpt of "From Zero To Hero" - a free 30-minute Audio Masterclass you can download here:http://www.websitemarketingbible.com/marketing/
MORE RESOURCES: Website Promotion - Google News Lawyers for NY Jets quarterback Tim Tebow threaten legal action against ... - New York Daily News
Obama WH change official biography pages of past presidents? - CNN (blog)
New Promote Your Race Feature Added to MudRuns.Net - PR.com (press release)
Abacast and SESAC Announce Marketing and Promotion Partnership - MarketWatch (press release)
Free Website Promotion: 5 Ways to Keep Your Money and Create Some Noise - Noobpreneur.com
|
 |
|
|
RELATED ARTICLES
Youve Got A New Website, But How Do You Get Folks to Look At It? I took a look at a new Website recently in response to a request for a site review on one of my favorite forums. And, while the appearance was pleasing, there wasn't really much there. How to Get Unlimited Free Advertising The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your own objectives without cost that it literally boggles the mind just to think of listing them. Converting Web Site Home Buyers to First Contacts According the National Association of Realtors(R) ("NAR") surveys completed between 1999 and 2003, 66 percent of all home buyers stick with the first real estate agent they contact. The number one reason stated was that buyers perceive all real estate agents to be the same. Drive People to Your Site to Buy Your Products Bring those visitors back for more, applauding you and sayingBRAVO! They will create a buzz about your great site, and sendyou many more visitors through word of mouth. These visitorsare your personal marketing force. The ON World of OFFline marketing Ok, now if you've started reading this article thinking that its going to be the same story about the business cards carrying your logo and company name, you are right. Hey, dont reach for that back button already. Ten Tips for Promoting Your Website Well I started out with seven, Free and low cost promotional tips but somehow ended up with ten!Owning your own website you need to promote it within a budget. For many business people and marketers alike we seem to like the low cost or Free promotion avenues. Capturing Leads on Traffic Exchanges There are 3 basic components to capturing leads on free traffic exchanges that need to be understood. Lead capture pages , Autoresponder follow up systems , and Ad tracking URLs . Build Your Own Online Network Many online business owners and marketers use a variety of tools to make their business successful. Good strategies include maintaining a web site, publishing an ezine, joining affiliate programs, advertising on other people's ezines, and much, much more. Free Web Site Traffic - 4 Keys to Website Promotion Web site traffic promotion on the cheap is labor intensive but quickly mastered if you know where to start. Free web site traffic doesn't mean massive submission to search engines or traffic exchanges. Promote Your Website - Link Popularity What is link popularity?The quantity of links in different websites pointing to your sites is called link popularity of your website. The more popular is your site the more links you get from other websites and vice versa. Marketing Case Study: Launching WebSiteMarketingPlan.com (2001 - 2002) The ChallengeWebSiteMarketingPlan.com was to be a companion site to the Web promotion and marketing plan guide "How Much for Just the Spider? Strategic Website Marketing. Website Promotion: 10 Reasons Why People Dont Visit Your Web Site If you are not getting traffic at your website and wondering what is the problem, here are a few reasons:1. You don't offer free original content. Joint Venture 101 - The Quickest Way To Build Your eBusiness (PART 1) This article reveal the same techniques that many Internetmarketing experts uses every day to make millions of dollarsin profits - no kidding! In my own opinion it is the mostprofitable and powerful concept ever used on the Internetfield. So, stay close and read it carefully. How to Keep Your Visitors on Your Site Does your web site's visitors keep on hitting the back button on their browser without even thinking twice and never come back? More often then not, visitors are leaving fast as they came and forcing the web site owner to have to relook over their web site. So, how do you keep your visitors coming back and staying longer? Below is a list of the top three reasons why your visitors are not coming back to your web siteEasy and fast navigation is a must. Competition Freebies and Sponsorship For Free Advertising and Link Popularity How many competitions are there running on the net at this time? 1000 maybe? Nah, 100,000 is more than likely and when they pass their closing date there will be just as many to take their place.So, why are companies so desperate to give away free stuff just for answering a question or two? I'll tell you why. Is Your Website Content Worth Reading or Obvious Search Engine Bait? Webmasters are always looking for ways to increase their traffic and exposure. This is natural and will never change. 5 Cheap Ways to Promote Your Website Offline We get so caught up with internet marketing and "web building" that most of us tend to forget the "olden days" of marketing; offline marketing. Years ago, the web did not exist, yet, people still made millions!Why is it that all of a sudden most of us think that offline marketing is not worth the investment? If anything, the lesser the people that promote offline, the more the opportunity for you to slide in. New Websites Can Now Make A Dent In The Ever Growing Internet through Effective Advertising Delivering Quality Traffic to your website is essential in helping to sell your product or service. Websites up to two years old have now benefited through new effective advertising. DIY SEO Part 3, Advertising We have dealt with the tags so the search engines should be happy when they find you, now you have to shove your site in a few places that get indexed on a daily basis.This ensures that your website will get indexed by google, yahoo and alike as quickly as possible. How To Increase Your Page Rank And Web Traffic FREE Google is the most popular and most used search engine that is used in this day and age therefore it is important to increase your link popularity to your website with links that are pointed to your site which will result in increase a of your website traffic and your Google page rank. How do you do this? Is the question you are most likely linking of well is will tell you how and the best thing it is free.
|
|
Looking For Royalty Free Photos for your Website, Business or Advertising?
DigyCat Domain Is For Sale - $105,000 For Enquiries eMail Us © www.DigyCat.com 2011 |
|
