The Link Swapping Trap

If you want to make money on the web, you must get traffic
to your website. If you want to get traffic to your website,
you must have a high rank in google's search results. Google
ranks websites based upon the number of links that point to
the site.

Many novice webmasters believe they can trick Google into
giving their website a high rank by swapping links with
other webmasters. One reason they believe this, is because
"wanna-be" web marketing "experts" keep spouting that trash.

It's only partially true that Google ranks websites based
upon the number of links that point to the site. Google
uses a highly sophisticated page ranking formula that keeps
changing and evolving all the time. Google caught onto the
link swapping trick years ago.

Novice webmasters put all their link swaps on one
gigantically long page referred to as a "link farm". When
Google's robot finds a link farm, their ranking formula
penalizes the websites listed in the link farm. If Google
finds the same site listed in many link farms, they remove
that site from their search engine.

Just about every week I get an email message saying
"I placed a link to your website on my website. Please put
a link to my website on your website. Here's where you can
find your link on my website" ... followed by a link to a
single webpage containing hundreds of links ... a link farm.

I usually reply to such a message with a request to remove
the link to my website from their webpage. The novice
webmaster often responds with a message of pure astonishment.
Link swap requests have become so common lately that I have
been responding by clicking on the "Delete" button.

Every webmaster that wants to swap links has a website
with zero traffic. Even if Google didn't penalize websites
for being listed in a link farm, why would I want to send
traffic away from my website to a website that can't return
any traffic?

Not only are these novice webmasters not experienced in the
way of the web, they seem inexperienced in the way of the
world. The first rule of the universe is "you never get a
free lunch". If you want your website to rank high in Google,
you have to pay them. If you can't afford to pay them, you
have to do the work.

It's hard work to get traffic to your website. There is
only one method I know that works: put valuable, original
content on your website. Other websites, blogs, and forums
will post links to the valuable content on your website,
not with a link swap, but as a resource to their audience.

When someone places a legitimate link to valuable content
on their webpage, the webpage has low link density.
Google's page ranking formula gives the page a high score.
If a link to your webpage is found on a high scoring
webpage, that raises the rank of your webpage.

On the other hand, a page with a high link density, with
hundreds of links and little other content, gets a negative
score from Google. If a link to your webpage is found on a
webpage with a negative score, that lowers the rank of your
webpage.

Don't try to scam Google by swapping links, and don't
cooperate with foolish webmasters who think there is a
"free lunch". If you want to get a higher ranking in Google,
resulting in more traffic to your website, there is only
one way - good old fashion hard work.

----------------------------------------------------------
Permission is granted for the below article to forward,
reprint, distribute, use for ezine, newsletter, website,
offer as free bonus or part of a product for sale as long
as no changes are made and the byline, copyright, and the
resource box below is included.
----------------------------------------------------------

Copyright(C)2004 Bucaro TecHelp. To learn how to maintain
your computer and use it more effectively to design a Web
site and make money on the Web visit bucarotechelp.com
To subscribe to Bucaro TecHelp Newsletter visit
http://bucarotechelp.com/search/subscribe.asp

Website Promotion - Google News

Watch and Win - Today's THV

Today's THV

Watch and Win Today's THV Caution: Any attempt by any individual to deliberately damage any website or undermine the legitimate operation of the promotion is a violation of criminal and civil laws and should such an attempt be made, released parties reserve the right to seek ...

Sofas and Sectionals Continues the New Year's Celebrations by Extending Their ... - PR Web (press release)

PR Web (press release)

Sofas and Sectionals Continues the New Year's Celebrations by Extending Their ... PR Web (press release) Employees of the company are feeling especially jubilant about this promotion, as it extends the warm feelings of the New Year's celebrations well into February. Chad Menard, Web Forensic Specialist for Sofas And Sectionals, put it best, “Our customers ... and more »

Sellers Choice 2012 Marketplace Ratings: Artfire - Auctionbytes

Auctionbytes

Sellers Choice 2012 Marketplace Ratings: Artfire Auctionbytes I'd done a lot of work promoting the site that was then wasted. Artfire does not do their job in bringing in buyers (or even the advertisers to keep the free basic accounts going). You may as well use the money to have your own website as sell on ... and more »

Sellers Choice 2012 Marketplace Ratings: Bonanza - Auctionbytes

Auctionbytes

Sellers Choice 2012 Marketplace Ratings: Bonanza Auctionbytes Bonanza is all about promoting your own booth and its great because customers come in from Google and our own website has a portal to Bonanza. Just satisfied overall and hope this site keeps growing. I was very unhappy with eBay and looked through ...

Groupon pays off for 'One' - Variety

Variety

Groupon pays off for 'One' Variety But more noteworthy is that Lionsgate chose once again to utilize a growing trend of online ticketing promotions. For "Money," Lionsgate partnered for the second time with social-buying site Groupon. The distrib previously offered discounted tickets ... and more »

Beacon Press vs. Other Press for Super Bowl XLVI - Examiner.com

Beacon Press vs. Other Press for Super Bowl XLVI Examiner.com This year, Boston-based publisher Beacon Press and New York based publisher Other Press are teaming up for a special web promotion: placing bets on this Superbowl XLVI's face off between the New England Patriots and the New York Giants. and more »

Tips on how to use Facebook as a business promotion tool - Pizza Marketplace.com

Tips on how to use Facebook as a business promotion tool Pizza Marketplace.com Owners Joe (who has a promotions background) and Kristen Fields have meticulously cultivated the brand's social presence so that there is continual consumer engagement and growth. "Facebook is not a website, it's a tool," Joe Fields said. and more »

Pentwater, Michigan Broadens Internet Marketing - PR Web (press release)

PR Web (press release)

Pentwater, Michigan Broadens Internet Marketing PR Web (press release) The Pentwater Chamber of Commerce will be working with LovePentwater.com to further promote the village as a vacation destination. ...visitors will research their coming vacation extensively, and often exclusively via the web. As of 2012, The Pentwater ... and more »

WestHost Launches Aggressive Promotion on .CO Domains - PR Web (press release)

WestHost Launches Aggressive Promotion on .CO Domains PR Web (press release) WestHost, a leading web hosting and domain registration provider recently kicked off of an aggressive campaign targeting .CO domains. WestHost's rock-bottom price of $9.49 -- went live on February 2, prior to “The Big Game”, designed to appeal towards ... and more »

Hackers disrupt UFC website again - ESPN

Hackers disrupt UFC website again ESPN By Josh Gross Days after dismissing a cyber attack launched against UFC.com, UFC president Dana White said he welcomed another assault on the online hub of his promotion. "Keep hacking our site. Do it again. Do it tonight," White said Thursday ... and more »

Looking For Royalty Free Photos for your Website, Business or Advertising?

DigyCat Domain Is For Sale - $105,000 For Enquiries eMail Us

© www.DigyCat.com 2011

home | site map | links