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How To Promote Your Online Store


OK. So you took the leap and started your online store. But, oops, there are no customers and your store is lost in the crowd. All is not lost. You just need to be very creative in how you market your site. The key thing to remember as you market your site is "people buy from people, not companies."

To make money online: 1) You must get traffic to your site. 2) You must convert that traffic to paying customers. To begin simply create a T-chart. Label one column "Traffic" and the other "Conversion." Then brainstorm what methods you will use to to make those happen and turn them into an action plan.

Traffic suggestions for you:

  • Pay per click
  • Offline advertising
  • Article marketing
  • Newsletter
  • Autoresponders
  • Word of mouth
  • Joint ventures / strategic partnerships
  • Talks to groups
  • Participation in online forums / discussion groups
Most online stores are extremely competitive (what's not these days?) and they compete on price - one of the worst ways to compete. What you need to do is find a way to take the focus off the money, find your unique value and promote it from there.

So how do you do that? First you have to know who your prospect is so you can speak to them directly. Hint: Your market is not everyone or anyone. Once you know who your prospect is, you can implement tactics that will convert them into customers.

Here are some ideas that will help your conversion rate:

  • Bundled products
  • Free gift with purchase
  • Regular newsletter
  • Autoresponder course
  • Helpful content on your website
  • Companion blog for your website
These should get you thinking about where you need to go. This is not by any means a complete, comprehensive list -- just a start. Begin by putting all of your ideas together in an action plan. Use your action plan to drive what you do every day. Spend at least one hour on these tasks per day. In no time you'll find you've made a lot of progress.

Denise O'Berry helps small business owners take action to grow their business. Find out more at http://www.smallbusinessmatters.com


MORE RESOURCES:

Website Promotion - Google News

Watch and Win - Today's THV


Today's THV

Watch and Win
Today's THV
Caution: Any attempt by any individual to deliberately damage any website or undermine the legitimate operation of the promotion is a violation of criminal and civil laws and should such an attempt be made, released parties reserve the right to seek ...

Coupons — from old-school newspaper inserts to websites — are hot ... - U-T San Diego


Coupons — from old-school newspaper inserts to websites — are hot ...
U-T San Diego
UT coupon website: UTSmartBuys.com helps you match up the insert coupons with store sales. Consider signing up for a free class to teach you how. In your mailbox or email inbox: Many retailers reserve their best coupons for customers who have signed up ...

Sofas and Sectionals Continues the New Year's Celebrations by Extending Their ... - PR Web (press release)


PR Web (press release)

Sofas and Sectionals Continues the New Year's Celebrations by Extending Their ...
PR Web (press release)
Employees of the company are feeling especially jubilant about this promotion, as it extends the warm feelings of the New Year's celebrations well into February. Chad Menard, Web Forensic Specialist for Sofas And Sectionals, put it best, “Our customers ...

and more »

Sellers Choice 2012 Marketplace Ratings: Artfire - Auctionbytes


Auctionbytes

Sellers Choice 2012 Marketplace Ratings: Artfire
Auctionbytes
I'd done a lot of work promoting the site that was then wasted. Artfire does not do their job in bringing in buyers (or even the advertisers to keep the free basic accounts going). You may as well use the money to have your own website as sell on ...

and more »

Sellers Choice 2012 Marketplace Ratings: Bonanza - Auctionbytes


Auctionbytes

Sellers Choice 2012 Marketplace Ratings: Bonanza
Auctionbytes
Bonanza is all about promoting your own booth and its great because customers come in from Google and our own website has a portal to Bonanza. Just satisfied overall and hope this site keeps growing. I was very unhappy with eBay and looked through ...

Groupon pays off for 'One' - Variety


Variety

Groupon pays off for 'One'
Variety
But more noteworthy is that Lionsgate chose once again to utilize a growing trend of online ticketing promotions. For "Money," Lionsgate partnered for the second time with social-buying site Groupon. The distrib previously offered discounted tickets ...

and more »

Beacon Press vs. Other Press for Super Bowl XLVI - Examiner.com


Beacon Press vs. Other Press for Super Bowl XLVI
Examiner.com
This year, Boston-based publisher Beacon Press and New York based publisher Other Press are teaming up for a special web promotion: placing bets on this Superbowl XLVI's face off between the New England Patriots and the New York Giants.

and more »

Tips on how to use Facebook as a business promotion tool - Pizza Marketplace.com


Tips on how to use Facebook as a business promotion tool
Pizza Marketplace.com
Owners Joe (who has a promotions background) and Kristen Fields have meticulously cultivated the brand's social presence so that there is continual consumer engagement and growth. "Facebook is not a website, it's a tool," Joe Fields said.

and more »

WestHost Launches Aggressive Promotion on .CO Domains - PR Web (press release)


WestHost Launches Aggressive Promotion on .CO Domains
PR Web (press release)
WestHost, a leading web hosting and domain registration provider recently kicked off of an aggressive campaign targeting .CO domains. WestHost's rock-bottom price of $9.49 -- went live on February 2, prior to “The Big Game”, designed to appeal towards ...

and more »

Hackers disrupt UFC website again - ESPN


Hackers disrupt UFC website again
ESPN
By Josh Gross Days after dismissing a cyber attack launched against UFC.com, UFC president Dana White said he welcomed another assault on the online hub of his promotion. "Keep hacking our site. Do it again. Do it tonight," White said Thursday ...

and more »

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